A term pertaining to the official and goliath Star Trek machine, represented by Trek's erstwhile creator, Gene Roddenberry. Adam and Ben long to be recognized officially in some capacity by the powers that be (i.e. writing on the new show, getting a dual-reality comic book gig, etc.), and have achieved this dream by entering the pocket of Big Rod by running ads for the official Star Trek podcast, despite years of claiming they would never enter Big Rod's pocket.
Big Rod is a conundrum and a force to be reckoned with. Just ask the folks over at Axanar if you doubt this.